Complement Your Current Advertising Program With "INTTRA" and Start Finding New Customers Right Here in Fullerton, For Less Than $75 a Month

Buy Local Fullerton (BLF) is something ALL NEW!!! It's not a directory. It's not direct mail. It's not a magazine or newspaper advertising or any other media … it's everything, combined together to promote local businesses in their own City for a very monthly low investment.

All INTERNET MARKETERS tell us today that traditional advertising is dead and TRADITIONAL ADVERTISERS tell us internet advertising is a fade that's drying up. But neither one can show you 100% proof to support their claim because BOTH are being used very successfully in the marketplace.

The truth is all businesses today need to promote themselves, so who do you believe and what do you do? With 30 years in the advertising & marketing industry here in Fullerton, we believe both are here to stay and measureable results in the future WILL ONLY COME from effectively using both methods together … in a strategic, well orchestrated front! That's what BLF will do for your product or service. We call it "INTTRA".
    
We combine the powerful Search Engine Marketing techniques of the Internet with
proven traditional advertising methods to aggressively generate response for your business. By bringing together the resources of business owners in our local community, we believe we can dramatically lower your overall advertising costs, increase your company's local exposure and help you find new customers. Make sense?

To effectively utilize advertising in the future, you'll need to partner with a program that enables you to manage your own campaign (to reduce costs), while working in concert with professionals who really understand how to drive shoppers and new business to your business using INTTRA. This is exactly what we have done in BLF.

In the section below, we have tried vary hard to answer the questions you will have. But we also understand that we can't answer everything. So feel free to give us a call at 714-773-1124 if you have any more questions. Or feel free to start upgrading your FREE listing right now! If you don't find your Fullerton business listed in this site, let us know and we'll add it FREE!!!

1. CAN "BUY LOCAL FULLERTON" HELP REDUCE MY ADVERTISING COST?
Yes, that's exactly why BLF was created!!! If you are tired of paying $400 for a small local mailing or $600 for one magazine ad, let our program show you how we can reduce your cost by 75% or more by aggressively combining INTERNET MARKETING techniques and TRADITIONAL MARKETING methods. It's called INTTRA Marketing.

2. SOUNDS GOOD BUT CAN YOU BE MORE SPECIFIC ABOUT HELPING MY BUSINESS MARKETING ONLINE?
Yes. There are several ways we market this site and your business online. First we use SEO (Search Engine Optimization & Marketing) techniques to market our guide through organic listings monthly. Our keywords are submitted regularly to all the top search engines such as Google, Yahoo, Ask, MSN, AOL, Alta Vista and many more. With this method we focus on locals and prospects within a 50 mile radius.

3. DO YOU HAVE ANY OTHER SITES SENDING PROSPECTS TO BLF?
Yes, we also do a number of one page satellite sites to attract prospects and send them to BLF. We have general sites and specific sites for the larger industry classifications. These sites are submitted monthly and when a shopper lands on one, they are directly to BLF. Currently we have XX satellite sites attracting prospects. Here are three of them that we have online right now:

4. HELPING ALL LOCAL COMPANIES IS GREAT, BUT CAN BLF DO ANYTHING SPECIFICALLY FOR MY BUSINESS
Yes! When you upgrade your listing to include a coupon (three options available), we ask for your top three keywords and that you use these keywords in the description of your business description in your listing. Then your listing is submitted individually online monthly to the major search engines.

5. DO YOU USE PAY-PER-CLICK IN YOUR ONLINE MARKETING?
Once again YES!!! We use Google Adwords (and sometimes other pay per click services) to target key coupon words and phrases to capture shoppers looking to buy right now in the Fullerton area.. Plus other "geeky" online strategies.

6. HOW MANY LOCAL RESIDENTS IS "BUY LOCAL FULLERTON'S"   MARKETING PLAN DESIGNED TO REACH?
While our main objective is to promote this site to Fullerton residents (134,368), our overall Marketing Plan is to reach all the adjoining Cities as well, like: Brea (35,410), Placentia (49,795), Anaheim (328,014), Buena Park (79,379), La Mirada (49,640) and La Habra (59,155), totaling over 776,000 residents. The greater the overall exposure, the more business we can drive to our City's business economy.

7. HOW ELSE DOES "BLF" DRIVE LOCAL TRAFFIC TO MY BUSINESS?
The key to the success of "Buy Local Fullerton" is driving traffic to the site and your business listing. So prospects who are looking to buy a product or service can find your business in Fullerton. To accomplish this, we have created several aggressive promotional tools within our site to support SEO (Search Engine Optimization) and pay per click marketing:

• We run display ads in traditional local publications like the Fullerton Tribune and the Fullerton Observer, publish press releases and utilize other advertising services.

• We will also promote our guide in adjoining City publications, from time to time.
• We offer FREE classified "photo" ads in six categories to encourage repeat users.
• Misc. Products, Misc. Services, Homes for Sale, Homes for Rent, Vehicles for Sale and Local Job Opportunities
• We post all the local events and activities in Fullerton to get locals to come to the guide over and over again. Eligible groups include: The City, Chamber, all non-profit organizations, Churches, Schools, Universities and more.
• Shoppers can select specific categories for e-mail alerts on favorite coupons, which helps entice potential shoppers to our site.
• Recipe of the Month" contest. All local residents will be asked to give us their favorite recipes and shoppers are asked to try them and vote which one is best. A monthly winner receives an award, gets their recipe featured on our home page and added to our list of favorites for everyone to try anytime.
• As we obtain e-mail addresses, local residents will produce e-mail broadcasts.
• And more! As this guide becomes more established in the search engines, exposure will grow and response will continue to increase.

8. WHEN WILL YOU BE DOING ANY E-MAIL BLASTS?
As our list of shoppers grow (and we gather more and more e-mail addresses) , we will be doing regular e-mail blasts monthly, semi weekly or weekly. We will be using every marketing tool available to generate viewership for you and all Fullerton businesses. If you have an idea on something we can do, just let us know.

9. HOW DO I GET LISTED IN THIS GUIDE?
Here's the best news … YOU'RE ALREADY IN! If your business address is in Fullerton, you should be already listed. If you do not see your listing when you search, send us an e-mail in CONTACT US, along with your SIC business classification. We will add it. Just a note, only verifiable businesses with street address will be included. No PO Box addresses will be allowed. Once listed FREE, you can UPGRADE YOUR LISTING to take advantage of ALL options available.

10. HOW DO I UPGRADE MY FREE STANDARD LISTING?
Simply go to UPGRADE OPTIONS (below) and follow the prompts. You will be offered a BRONZE, SILVER or three different GOLD COUPON listings. You can also include a "Downtown Display Ad" on either side of our website pages for additional exposure.

11. DOES THIS PROGRAM TRACK SALES RESULTS?
Yes! This is one of the most valuable features to our business advertisers. If you upgrade to any of our GOLD COUPON listings, you will be able to view stats in your login area on various response results. Example: 1) Number of times your category is clicked on, 2) Number of times your business is clicked on, 3) Number of times your coupon is opened, 4) Number of times your coupon is printed. These are very, very important marketing stats for two reasons. First, measuring the overall results of your advertising and secondly, in testing the way you describe your company, it's features and the quality of the discounts you offer. For example: If your stats shows that your coupon was clicked on 20 times on a month, but only printed 1 time, maybe you should check out you competition's offers or review your special.

12. IS THE SITE SECURE SO WE CAN GIVE CREDIT CARD INFORMATION WHEN UPGADING?
Absolutely. We have our SLL certification. Feel free to use your credit card when placing an order anytime.

14. YOU MENTIONED "PRINTABLE COUPONS", WHAT DOES THAT MEAN?
When you UPGRADE to any one of our three coupon listings, you will be able to
upload camera-ready art (maybe a coupon you are already using) or create an HTML coupon by simply typing in your own copy. Then there will be a button on your listing (in several locations), so the shopper can click and print your coupon. In the copy
we encourage them to bring it to your store or place of business to redeem.

15. DO THE COUPONS NEED TO BE CAMERA-READY ART ONLY?
No! One of the main features of this program is advertisers can self-manage their own program 100%. You can update or change all your listing information from any computer. So when you want to change your coupon, you can either UPLOAD camera-ready art in a 72 dpi jpeg format or you can type in your own HTML headline and body copy, select a background color and create your own type coupon in minutes. Either way, you can change your coupon as many times as you want to find the one that works best for you. If you need assistance in creating your ad, give us a call.

16. HOW OFTEN CAN WE CHANGE OUT COUPON(S)?
As many times as you want, as often as you want, 24-hours a day from any computer, you can change anything about your business. That's the beauty of this program, you can be anywhere and with computer access make changes as you need them. On vacation, LOGIN to your account and change your coupon in Fullerton. It's that easy!!!

17. WHAT IF I NEED HELP IN CREATING A COUPON - THE OFFER OR ART?
While you can easily manage your own coupon program, maybe you don't want to. That's fine. So we are available to assist you anytime. Whether it's creating the artwork or maybe you just need help creating an irresistible coupon offer. Additional charges may apply.

18. IF WE'RE NOT A FULLERTON COMPANY CAN WE BE IN THE GUIDE?
Sure you can! You were just not included in the initial offering, but we can add your business listing so you can take advantage of the UPGRADE OPTIONS or you can place a "Downtown Display Ad" along the gutter of either side of the pages as shown in the site. Simply send us an e-mail through CONTACT US to begin. We'll need your company information and primate SIC number for industry classification. The cost for non-Fullerton businesses is just a little more.

19. DO COUPONS REALLY WORK AND ARE PEOPLE USING THEM ONLINE?
Yes, Yes, & Yes! Let's look at some recent stats. Forty million people currently print online coupons, which is up 20% from last year.  In a recent survey by NCH Marketing Services (an international coupon processor) revealed that 75% of customers in ALL income brackets use coupons sometimes. 84% of households over $50,000 annual income have used online coupons at least once in the last six months, with 48% of these using online coupons four or five times. In conclusion, "Advertisers need to embrace internet marketing to distribute promotional coupons to consumers in the future."

20. WHERE IS BUYLOCALFULLERTON.COM's HEADQUARTERS AND OFFICES?
Right here in Fullerton. We are not a company (like so many directories) that's in Florida or Georgia, simply offering you a site to advertise in and HOPE someone will find you and respond (we really hate those companies). We are a thirty year old company in Fullerton that understands the promotional problems and challenges you face … because we face them too. This site was created to address those challenges and work daily to help us all find new customers and lower advertising costs by working together. We encourage you to start UPGRADING YOUR FREE LISTING today. If not, we'll still promote your business in our guide in an effort to help your business grow. Thank you!

OUR GOAL AT BLF IS VERY SIMPLE: Use all marketing tools and techniques available today to help businesses in Fullerton find new customers, while lowering their own advertising costs. We believe by pulling together the buying power of all businesses in Fullerton, we can encourage and educate residents, and people who work in our City to "Buy Local". If they support our businesses, we'll reward them with good deals.

Select Your UPGRADE Options